The Philadelphia Hall Monitor offers a variety digital advertising opportunities in our newsletters and website including sponsorships, display ads, and content.
Welcome to The Philadelphia Hall Monitor digital specs sheet. Our publication offers a variety digital advertising opportunities in our newsletters and website including sponsorships, display ads, and content. Share this page with your graphic designer to achieve the best possible results for your ad.
Please note, advertising withThe Philadelphia Hall Monitor must be confirmed before ad content is submitted. Ads will only run once payment has been received. When booking advertising with The Philadelphia Hall Monitor, ensure you are doing so well in advance as most inventory typically sells out three weeks in advance or more.
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Newsletter Presenting Sponsor
Formatting
| Header |
| ○ “Brought to you by” sponsorship notation at the top of the email. |
| Advertisement |
| Image Specs ○ Size: 970 x 550 ○ Resolution: 72 DPI ○ File size: 1MB max ○ Color mode: RGB Ad Content ○ Headline: 16 words max ○ Copy: 50 words max ○ Link (1) Preferred Formats PNG, JPEG/JPG, GIF Unacceptable Formats TIFF, EPS, AI, PDF, WORD |
Deadlines
Ad content must be submitted a minimum of 3 business days prior to the publication. If an image file is inconsistent with The Philadelphia Hall Monitor’s ad specifications, the ad will be returned to the advertiser for modification. If content is submitted late or incorrectly, the advertiser risks having their ad not run or run as is.
Proofs
A screenshot proof of your ad will be sent for approval a minimum of one day before publication of the newsletter. If no response is received from the advertiser by the end of the day, the ad will be considered approved and will be published.
Best Practices
- Limit the text on your advertising image, make sure no more than 30% of the image has text.
- Limit the number of logos on your advertisement image.
- Ads should contain a single, simple action for consumers to take.
Featured Listing Specs
Featured Event Listings sit at the top of our In Our Community section. One featured event listing is available per newsletter.
Job Opportunity Listings sit at the top of our Job Opportunities section. One featured job opportunity listing is available per newsletter.
Formatting
| Event Listings | Job Opportunities |
| ○ Priority placement at the top of the section ○ Event title (linked) ○ Date, time and location ○ Description (20 words max) ○ Link (1) | ○ Priority placement at the top of the section ○ Position title and company name ○ Application deadline ○ Description (20 words max) ○ Link (1) |
Preferred format: PNG or JPG/JPEG. If an image file is inconsistent with The Philadelphia Hall Monitor’s ad specifications, the ad will be returned to the advertiser for modification.
Unacceptable formats: TIFF, EPS, AI, PDF, DOC
Deadlines
Content for featured events and non-profit listings must be submitted a minimum of 3 business days prior to the publication.
Proofs
A screenshot proof of your listing will be sent for approval a minimum of one day before publication of the newsletter. If no response is received from the advertiser by the end of the day, the ad will be considered approved and will be published.
Display Advertising Specs
Formatting
| Placements |
| ○ Header ○ Sidebar ○ Inline |
| Image Sizes |
| ○ Billboard (970 x 250) ○ Leaderboard (728 x 90) ○ Mobile banner (320 x 50) ○ Small box (300 x 250) |
| Image Specs |
| ○ File size: 250KB max ○ Color mode: RGB ○ Resolution: 72 DPI |
| File Types |
| ○ Preferred types: JPG/JPEG, PNG, or GIF ○ Unacceptable types: TIFF, EPS, AI, PDF, DOC ○ Animated GIFs can run on a 10-second or less auto loop |
Deadlines
Content for display ads must be submitted a minimum of 3 business days prior to the start date.
Proofs
A screenshot of your display ad will be sent for review once the display ad is live. Links will be tested internally.
Best Practices
- Limit text on your advertisement image.
- Keep text as large as possible.
- Ad should contain a single, simple action for customers.
- No more than one logo.
Sponsored Content Specs
All sponsored content will be included in perpetuity on The Philadelphia Hall Monitor website, each article will be included in one newsletter.
Formatting
To clearly distinguish sponsored content from regular editorial content, articles will be labeled as “Sponsored” and will include recognition in the footer of the article.
Submit your logo and a link to be included with all sponsored content.
Logo Specs
◦ File size: 250kb max
◦ Color mode: RGB
◦ Resolution: 72 DP
◦ Preferred formats: JPG/JPEG or PNG
◦ Unacceptable formats: TIFF, EPS, AI, PDF, DOC
Deadlines
Any content written by a sponsor must be reviewed and edited by The Philadelphia Hall Monitor prior to publication to ensure alignment of values and consistent voice. Sponsored content topics must be approved in advance.
Sponsored content articles must be submitted to The Philadelphia Hall Monitor a minimum of one week before the publication date.
Proofs
A final draft of the sponsored content will be submitted to the advertiser two days before the publication date. If no response is received from the advertiser by the end of the day, the article will be considered approved and will be published.
Best Practices
- Include a UTM with your link that is unique to each sponsored content article.
- Include The Philadelphia Hall Monitor logo on your website to promote your community involvement.
- Share the sponsored content article(s) on your social media channels.
Content Underwriting Specs
All sponsored content will be included in perpetuity on The Philadelphia Hall Monitor website, each article will be included in one newsletter.
Formatting
Transparency is important to The Philadelphia Hall Monitor. All underwritten content will be labeled as such and will include sponsor recognition at the top and the bottom of the article.
Deadlines
Underwritten content topics must be approved in advance to ensure The Philadelphia Hall Monitor has the capacity to execute.
Proofs
As a content underwriter, you will be financially supporting independent editorial coverage without being involved in the actual development of content. Because of this, no proofs will be sent.
Best Practices
- Include a UTM with your link that is unique to each underwritten content article.
- Include The Philadelphia Hall Monitor logo on your website to promote your community involvement.
- Share the underwritten content article(s) on your social media channels.
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